Director of User Experience
Bridging humanbehavior withbusiness metrics.
Pixel-obsessed designer turned builder of design organizations that ship to millions.
Scaled 6 → 60+ — with the audit frameworks that win enterprise pursuits and Agentic AI woven into the craft.
Where intuition meets the P&L — ambiguous problems in, award-winning products out.
Executive Summary
Impact, measured.
Two decades translating human insight into board-level outcomes — the numbers that define a career spent scaling design where it matters most.
Craft that scales — and shows up on the P&L.
Years scaling UX
APAC enterprise & consulting
Practice scaled
Hiring & career frameworks built
Users reached
Products shipped globally
Client pursuits / yr
Powered by my UX Audit framework
The Operating Philosophy
Behavior is the brief
Every metric that matters — retention, conversion, trust — is a fossil of human behavior. I design for the behavior first; the numbers follow.
Leadership is a system
Great design at scale is not heroics. It is hiring, onboarding, career ladders, and audit frameworks that let 60 people ship like 6.
AI is a co-designer
I founded an AI Guild to weave Generative & Agentic AI into the UX lifecycle — augmenting research, ideation, and delivery across 25+ teams.
Selected Work
Case Studies
Yuva leads the way great directors should — he builds the system, then gets out of the way. Lowest attrition in the org, highest craft on the floor, every single year.