Mahindra Automotive — Digital Touchpoints for a House of Brands

A house of automotive brands meant fragmented digital touchpoints and inconsistent customer journeys from discovery through purchase and ownership.

I led experience design across the house of brands — crafting a cohesive yet brand-expressive system of digital touchpoints and aligning stakeholders across the portfolio.

• 01Mapped the end-to-end automotive journey across discovery, configuration, purchase, and ownership.
• 02Designed a flexible experience framework that expressed each brand while staying cohesive.
• 03Elevated craft with immersive product visualization and configurators.
• 04Validated with users and iterated toward measurable engagement gains.