Design SystemsTPG Telecom · 2023 — 2024

TPG Telecom — Multi-Brand Design System

A ground-up design-system revamp — from discovery and audit to a multi-brand, white-label architecture that powers a portfolio of telecom brands from a single source of truth.

Problem Statement

TPG Telecom ran multiple consumer brands on fragmented, duplicated UI — inconsistent experiences, slow delivery, and ballooning design and engineering cost with every new brand or campaign.

My Leadership Role

I led the design-system revamp end-to-end — running discovery and a full UX/UI audit, defining the multi-brand token architecture and governance model, and aligning design, engineering and brand stakeholders.

UX Strategy & Methodology

01Ran discovery interviews and a component-level audit to map redundancy and inconsistency across brands.
02Architected a white-label token system — a brand-agnostic core with per-brand theme layers — so one component set skins to any brand.
03Built accessible, documented components with contribution workflows and governance for federated teams.
04Piloted on a flagship brand, then rolled out as the single source of truth across the portfolio.