Practice StrategyBORN, Tech Mahindra · 2021 — Present
The UX Audit Framework
A repeatable diagnostic that assesses a client's current-state maturity and hands sales a defensible roadmap — now standard in 40+ pursuits a year.
Problem Statement
Enterprise sales teams were entering pursuits without an objective way to assess a prospect's UX maturity, leading to inconsistent scoping, misaligned expectations, and lost deals.
My Leadership Role
As Associate UX Director, I owned the strategy end-to-end — designing the framework, training sales and delivery, and embedding it into the pursuit process across APAC.
UX Strategy & Methodology
- 01Codified UX maturity into measurable dimensions across research, systems, ops, and leadership.
- 02Built a scoring rubric and a visual current-state → future-state roadmap artifact.
- 03Ran enablement workshops so non-designers could run credible audits in the sales cycle.
Business Outcome
40+Client pursuits / year
StandardizedScoping across APAC
HigherPitch-to-win conversion
